faculty

Kevin McGuire, Ph.D.

Assistant Professor of Economics and Business
(805) 565-7183

Office Location

Deane Hall 109

Office Available

By appointment.

Specialization(s)

Social Media Marketing; Marketing Analytics; Marketing Theory

Research Interests
  • Social media marketing and linguistics
  • Artificial Intelligence and consumer behavior
  • Consumption of violence
Biography/Details

Kevin McGuire is a PhD candidate in marketing & supply chain management at the University of Oklahoma. He will be defending his dissertation on social media marketing, linguistics, and artificial intelligence later this fall. Kevin received his Bachelor of Business Administration in marketing from Oklahoma Christian University with a minor in social science in 2018. Prior to pursuing his doctorate, Kevin worked as a marketing cost analyst focusing on automation and financial modelling for a large insurance agency. In his free time, he continues to enjoy anything to do with sports, arts, or travel.